Resources PEO Sales: Closing the Gap Between Interest and Contracts with Value & Pricing
For small and medium enterprises (SMEs), choosing and signing with a PEO can be a lengthy decision-making process and many PEOs never see their proposal lead to a contract.
Converting interest into a signed contract requires PEOs to clearly demonstrate their value and tailor their cost structures to the unique needs of potential clients. In our previous blog, The Untapped Potential of PEO Partnerships: Insights and Opportunities, we discussed the untapped potential within the PEO industry. Now, let’s explore how PEOs can turn consideration into conversion through value demonstration and strategic pricing.
Demonstrating value beyond cost savings
While cost is a significant factor in a company’s decision-making process, PEOs need to emphasize their holistic value. Here’s how:
To attract and retain clients, PEOs must offer competitive pricing without compromising service quality. Implementing a right-shore strategy can significantly lower costs and enhance service delivery. By partnering with outsourcing providers that have multi-shore capabilities, PEOs can optimize task allocation.
Working with outsourcing partners such as ADEC Innovations allows PEOs to pass on cost savings to their clients. For instance, non-core tasks can be offshored to lower-cost countries such as the Philippines, Kenya or Egypt, reducing operational expenses while maintaining high service quality through close oversight from the U.S.-based headquarters.
The right-shore strategy not only reduces costs but also frees up PEO resources to focus on value-adding activities, such as enhancing customer service and developing innovative HR solutions.
Transparency and flexibility in pricing can bridge the gap between interest and action. Here’s how PEOs can restructure their costing:
To convert interest into sales, PEOs need to create a compelling narrative that aligns with the needs and values of potential clients. It’s not just about cost—it’s about showcasing the full value a PEO offers. By highlighting the various benefits and offering a flexible, transparent pricing structure, PEOs can overcome the price barrier and establish themselves as essential partners for their clients. To understand why many companies do not proceed to the proposal stage, read our blog on NAPEO’s findings and engagement strategies, Why Most Companies Considering PEOs Never See a Proposal.
ADEC Innovations is an outsourcing partner for PEO organizations. Drawing on decades of expertise in outsourced operations across the PEO industry and providing a range of onshore and offshore solutions. Contact us to discover how our services can benefit your organization. Want to learn how outsourcing can benefit your PEO? Discover our latest content, insights and explore ADEC Innovations’s solutions in our PEO hub.
Anthony is North America’s General Manager and Head of Global Business Solutions for On-shore. He leads On-shore BPO Operations, Healthcare Information and Support Services, Education online, and Language Assessment and Training, and assists in managing the Environmental Assessment Tool Envirosite.
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